What to do when your site is not ready to show ads
There are several reasons why your site may not be ready to show ads. Discover what you need to fix and how to create an AdSense-ready site.
- The code is missing or incomplete
- Your site is unreachable
- Your site doesn't have enough unique content or provide a good user experience
- Your site has policy violations
- An alternative way to connect your site to AdSense
If you'd prefer not to paste the code between the
<head>and</head>tags of your site, you can verify your site ownership in Search Console instead. If we detect that you've verified your site in Search Console, we'll continue checking your site is ready to show ads.
Your site is unreachable
- Did you provide the correct URL? If you made a mistake, please remove the site from your sites list and add a new site with the correct URL.
- Is your site up and running? Make sure your site is published and live on the web.
- Can AdSense access your site without a password? If your site's login protected, consider temporarily removing the login so that we can reach your site. Note that after your account has been successfully activated, you can create a crawler login to display Google ads on your login-protected pages.
- Can the AdSense crawler access your site? Make sure you're not blocking our crawler in your robots.txt file. Review how to fix AdSense crawler issues.
- Does your site have a valid SSL Certificate from a recognized certification authority (not a self-signed certificate) and does it also redirect HTTP to HTTPS? (Only applicable if you're using HTTPS.)
Your site doesn't have enough unique content or provide a good user experience
Before you can start monetizing a site with AdSense, it's important that your site provides enough valuable content to users and has a good user experience and navigational elements.

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